It recently occurred to me that most CEOs think about growth backwards. Whenever I’m talking to a CEO about growth, what they usually mean by “growth” is “more sales.” Sales is both their goal and their means of achieving that … Read More
It recently occurred to me that most CEOs think about growth backwards. Whenever I’m talking to a CEO about growth, what they usually mean by “growth” is “more sales.” Sales is both their goal and their means of achieving that … Read More